AS SEEN ON:
AWARD WINNING, INTERNATIONAL PUBLICIST YETUNDE SHORTERS PRESENTS
The ICY ACADEMY PERSONAL BRANDING MASTERCLASS
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HEY THERE, GO-GETTER.
Connect Purpose with Profits, Help People, Bring Joy!
Mission Possible
Our mission at Team ICY is to support you in stepping into YOUR purpose doing what you love and building wealth while you’re at it.
Cheer Squad
We don’t stop at cutting edge tools. Your ICY Cheerleading team will help you to feel confident, loved and secure while you’re making valuable moves. Success should be fun!
What We Believe
We believe that stepping FULLY into your purpose can transform your life and positively change the world.
Meet Our Delighted Clients
THE PROBLEM
So you've always been that person, you have MULTIPLE-PASSIONS. You want to step into your purpose and make profits but since you have so many things you enjoy and want to do, you don’t know how to begin, personal branding is confusing, it all seems like a waste of money.
Plus you just may be an introvert and the idea of putting yourself out there seems narcissistic and that is just not you. Then you have to figure out how to attract your ideal customer, who will pay you for whatever it is you're selling, "will they find it worth whatever I charge?"
“Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign.”- Glenn Llopis, Forbes magazine.
Imagine this…you, freely doing what you are here on this earth to do and loving it, helping people with your gift, talent and abilities and creating financial freedom for you and your family. Here is an open invitation to make this possible for you
A SIMPLE SOLUTION
ARE YOU READY?
to start doing that “thing” that is your purpose in a fun and authentic way where you get to help people, and joyfully make money doing it?
If you are, then you have come to the right place. Welcome to the ICY ACADEMY Personal Branding MASTERCLASS: How to Create an Authentic, Fun and Purposeful Brand That Will Earn You More Profits in 3 Easy Steps.
The ICY ACADEMY PERSONAL BRANDING MASTERCLASS
CONNECT YOUR PURPOSE TO PROFITS IN 3 EASY STEPS!
WHAT IS THE BRANDING MASTERCLASS?
Branding Masterclass is an online signature program created to teach you how to create an authentic, fun and purposeful brand that will earn you more profits in 3 easy steps. It’s a “let’s-get-it-done” program to help you activate your purpose using easy public relation techniques, effective income building and marketing strategies needed to create and launch a thriving personal brand. You Master How to Build a Business That is Recognized In The Market Place to Attract Your Ideal Clients, using branding secrets that position you to help people, and make money.
STEP ONE
THE POWER OF YOU
- Getting Purpose Clarity
- Your Authentic Image
- Branding The Real You
STEP TWO
THE JUICE
- Develop All Creative Content
- Getting Global Publicity
- Maximizing Social Media Power
STEP THREE
MONEY MATTERS
- Develop Your MASTERPLAN
- 7 Ways to Earn Money
- Launch Like a BOSS
HERE'S WHAT YOU GET INSIDE THE PERSONAL BRANDING MASTERCLASS
we make this process quick, easy and fun!
Step one take-aways
- 90 minutes group-session to dig deep into your purpose
- 3 Powerful steps to Identify your purpose
- Develop a complete analysis of your ideal client
- What do they want?
- What frustrates them?
- How does my purpose alleviate that frustration?
- Where do they hang out and how can I reach them?
- How to satisfy your ideal clients by giving them what they want, while helping them with what they need.
- Create a brand statement that is authentic to you, that embodies your values & how they connect to your “ideal client’s emotions
- Understanding your transformational power and how to activate it anytime
- How to capture your authentic and best self through digital media
- How to tell your story with a premium photo-shoot
- What picture poses attract and engage your ideal clients
- Image apps to help you tell visually effective stories with images that grow your fan base
- Ways to use video to engage your ideal clients and share your purpose
- Video tools to maximize your impact with video blogging
- Tool 1
- Tool 2
- Tool 3
- How to obtain a versatile wardrobe, full of clothes you love that represent the best you and attract your ideal clients that convert to profit.
- The experience of a coaching session with an expert, giving guidance and strategies for attaining a style that gains you instant credibility in the world.
- How to design a visual “brand” image that is right for you
- Discover the brand color that attracts your ideal client
- How to choose the right font for your message and ideal audience
- A list of design elements you need for your personal brand
- Understanding the solution you provide to your clients and connecting to the various design styles that reflect their desired result.
- How to decide on the type of logo that works best for your message.
- How to talk to your graphic designer about the logo that speaks to your ideal client
Step 2 take-aways
- Learn to tell your story in a captivating way
- How to compose your perfect biography and feel good about it
- The science to a phenomenal advertising/sales copy
- Why advertising is a necessity for your purpose.
- How to Create Your Power slogan
- The 7 things you need for a killer sales page.
- What buzzwords to use to encourage ideal client engagement and sales
- How to develop copy that connects and converts with personality
- Storytelling
- Attitude (be rude, pushy, quirky)
- How to tap into emotions that move people
- A list of the key copy documents you need and why you need them
- The power of headlines and graphs (turn words side ways and see your graph) in your copy
- Why Your Titles should have your keywords
- Understanding how publicity and marketing can impact your ideal clients
- 3 reasons personal brands fail in marketing
- No clear goals (know the what, so you can focus on the how to get to it)
- Information overload can waste your time. TIME OUT
- No system to accomplish your goal
- How to think outside the box to market your purpose
- How to create a marketing funnel that gets results
- What is NICHE marketing and why it is your money maker
- 3 sure fire marketing strategies to help you build profits
- Joint ventures
- Referral Business
- Work for free
- Design and activate a result driven PR/Marketing plan
- Viral campaigns-How to develop a purposeful campaign that is effective and can go viral
- List Building- Learn how to build your 3 key lists that will help you gain more influence and grow profits
- Power List
- Wish List
- Tribe List
- Promotions- How to create a cohesive collection of promotional collateral that makes your purpose clear
- 7 Secrets to using public relations to grow your purposeful brand
- 3 key strategies on how to contact the media and spread the world about your purpose consistently.
- Strategy 1
- Strategy 2
- Strategy 3
- The social power of your website
- The 7 things every website must have
- Develop a social media plan that is perfect for your ideal client and builds you profits
- Choosing the top 3 social media platforms that will get you results
- The top 7 social media tools to help you grow your list by thousands, quickly.
- Understand the pros and cons of 7 of the major social media platforms
- Learn how to create a simple social media strategy to save time
- How to automate social media so you can focus on building your purposeful brand
- How to optimize your social media etiquette to help you be SEO powerful
- Re-purposing your content for engagement to grow
- Marketing opportunities in social media and when to use them for engagement and sales
- How to use Facebook to increase your list and build profits
- Instagram/Periscope Giveaways
- Twitter Chat
- Google Hangout
- Blogging
- 26 Topic development
- How to optimize your blog
- The power of Google search titles
Step 3 take-aways
- Understanding the business of your brand (3 P’s= Price, PRO, Power)
- How to price your expertise and know your worth
- Why you are already the perfect sales PRO
- The power of automation to build passive income
- Top 7 ways to build profits
- Signature Systems
- Writing a book
- Selling products
- Joint Ventures
- Paid Expert/Speaker
- Affiliate Marketing
- Membership Profits.
- Exclusive video interviews with entrepreneurs who have used these methods
- How to develop a launch plan
- Meeting your top 3 launch goals
- How to use results for success
- Check list of all you need to launch
- Meeting your top 3 launch goals
- How to create a 14-day social media launch plan (pre-launch-post)
THE MASTERPLAN:- Create a MASTERPLAN IN 60 minutes. A really simple way to have a masterplan for each quarter to get things done, and to be successful in accomplishing your goals for the year.
premium benefits you'll receive
Regular Updates
Information updated monthly to make sure you’re current.
Power Team
Get support from fellow go-getters and the ICY team.
Great Community
Connect and build relationships with incredible women like you.
Weekly Support
Exclusive VIP weekly coaching call
Mobile Friendly
Access the program anytime on any mobile device.
Knowledge Base
We search for and share up-to-date information for you
Launch BOSSY
We give you the step-by-step launch blueprint
Award Winning
Our system is award winning and gets results
SELECT WHAT WORKS BEST FOR YOU
Below are 3 payment options
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THIS PROGRAM IS FOR YOU IF:
- You have multiple-passions and want clarity on what to focus on
- You KNOW it’s time to step FULLY into your purpose even if you're scared
- You're an introvert who hates the limelight but really wants to help people
- You are ready to start making a profitable living helping people
- You are ready to be recognized in the market place and attract your ideal clients
- You are just getting started and want a shortcut to the strategies that will get results
- You feel overwhelmed with information and want to learn ONE system that works
- You want to learn to use your personality currency to make income while you sleep
- You are ready to attract clients who will pay you without questions
Reviews From Happy Clients
I didn’t know if I was ready for the vision that I wanted to bring to light. Going through the process gave me the confidence to know that “now was the time”. Because of ICY ACADEMY, I was able to structure my self, my time and be able to know the vision and purpose I was bringing out to my clients.
Muakana Solange PR/SOCIAL ENTREPRENEUR
The process included everything from my photo shoot, logo design website and PR etc. This was the first time I felt like my brand was finally going in a direction that showcased the best of me as an artist. So for anyone wondering if they should take a chance with ICY ACADEMY, I say just DO it. You will be glad you did.
Ann Alache Ode-Mark ARTIST, ENTREPRENEUR, MOMMY OF 3
Going through the PERSONAL BRANDING MASTERCLASS definitely moved my business to another level of success. It was exactly what I needed. People should absolutely consider taking the program if they want to take their business to the next level.
Afua Sam AWARD WINNING COUTURE DESIGNER
This process delivered something that was above and beyond my expectations. I've recommended Yetunde to several others and they were used her process for their brand success.
Yinka Rufai FORTUNE 500 ACTUARY, SPEAKER
When it comes to personal branding, Yetunde sure knows her onions. Her professionalism, attention to details and creativity makes her exceptional at what she does. She's good at listening attentively and has worked with me in creating other personal branding needs. - Nina Ijere-Otuka, Serial Entrepreneur, Philanthropist
ALL YOU NEED TO GET STARTED
YOU
A commitment to your success if your choice. The number one tool you’ll need is you, coming with an open mind to explore your awesomeness, commit to the work, so that you can get to the business of helping people and making that money.
DEVICE
You’ll need access to a computer. Your phone, ipad, and desktop all operate with computer access. With any of the above device and internet access, you can log in and get started right away on the program.
NOTE-BOOK
There is power in physically writing things down. Statistics show people who write down their goals have over 80% higher success rate of achieving them. Get a note pad or a notebook for this program, we’ll be writing for your success.
FUN
Fun is a requirement. We thrive on fun here. We look forward to the “fun you” joining other go-getters. We are intentional about tapping into the collective energy of a powerful positive space to transform our lives.
100% Satisfaction Guarantee
I have dedicated the last few years to making this one of the simplest and fulfilling brand activation programs available.
It works. I figured out and used this formula to build 300+successful purpose driven brands in the last 10 years, including my own. It is our mission to help you create and package your purpose so that you can live a trans-formative, fulfilling and financially able life, for you and those you love.
However, if you’re thinking hard…or if other branding programs have turned you into a total skeptic, then we want to give you every opportunity to invest and execute with confidence.
That’s why we are offering you 15-days money back guaranteed. If you review the step-by-step sequence, execute the projection plans, and feel we can not deliver on our commitment to the Personal Branding Masterclass, we’ll whole-heartedly refund your full payment before the program begins.
We want you to experience results with your purchase but we also need to know you gave it your best effort to apply all of the strategies in this Branding Masterclass.
No More Sitting On The Fence.
It's time to take action
YETUNDE SHORTERS
| PUBLICIST -PURPOSE COACH
Serial Entrepreneur, International Publicist ICY PR, Founder of ICY ACADEMY
With over 15 years of experience securing publicity for multiple Grammy Award Winning Artists, International Celebrities and branding 300+ small business owners, connecting Purpose to Prosperity is my gift. I am a cheerleader for women entrepreneurs. I support women in discovering their purpose, so that they can do what they love, while helping others in a way that creates financial freedom for them and their families.
Working with me gives you access to my network of experts and resources. In my signature program, I share with you the exact steps required to create and launch a successful personal brand that is authentic, fun and profitable.
I am a branding professional, a former model and professional graphic artist. My personal brand has been featured on Elle, CBS, New African Woman, Zen Magazine, The Guardian and more. I am a 4-time Amazon bestselling author, host of the cooking show Afropolitan Chef on REDTV, and the mastermind behind ICY ACADEMY: an online platform designed to help entrepreneurs live their purpose, help others and build profits.
Through my partnership with ADHD Foundation, I work year round to mentor young girls on living their best life and enjoying their journey as leaders of our future.
I say all this to let you know that you are in experienced and successful hands. I look forward to you experiencing the programs and being fully prepared to launch your purpose, more energized and more able to make your dreams reality.
