I believe in the power of purpose to transform lives. My mission is to support women in stepping FULLY into their purpose. When people step into their purpose, the world becomes a better place.

Yetunde Shorters
YetundeShorters.com

WHO IS THIS COURSE FOR?

PROMOTIONAL CALENDAR

Below are the important steps for the launch of ICY ACADEMY. This section details important deadlines and features created to support our launch. Consider this a time line of when images and verbiage should be posted to your community about the program.

Note: Links with future dates will only be active when they are schedule to go live. You will get access to them 24 hours before.

Step 1 {e-mail} – Free Video Training: The simple formula to discover your PURPOSE! . This will give your community access to the first of the 3-part video series on www.icyacademy.com/ptp-free-training/

Step 2 {e-mail} – Free Video Training: HOW TO GET PAID WITHOUT QUESTIONS! . This will give your community access to part 2 of the 3-part video series on www.icyacademy.com/ptp-video-series-2/

Step 3 {e-mail} – CASE STUDY: HAVE YOU MET EVA? She is just like you . This showcases a testimonial of a fellow go-getter then can identify with {EVA VIDEO LINK//}

Step 4 {e-mail} – She made $5,000 before she even launched her brand. HOW? . A case study with one of my clients- Geralda Larkins and her experience getting branded and making $5,000 before we launched her personal brand.

Step 5 { event-web} – LIVE TWEET CHAT with JV PARTNERS. RSVP Required

Topic:  Women, Branding and Money. How to be UNAPOLOGETIC about being AUTHENTIC

This 45-60 minutes Tweet chat. A link for guest to RSVP will be sent

Step 6 {e-mail} – BONUS: Use this to Become an Authority in your industry

This bonus shares a video with a brief of the 7-steps that will help her be an authority with her personal brand. Enrollment for ICY ACADEMY OPENS www.icyacademy.com/BMC

Step 7 {e-mail} – E-mail Blast going out: Will you accept $400 from me?

We will be giving a discount of $400 from the program. The original cost of the program is $1,399, When they sign up they will be getting $400 off ($999), plus your bonus offer we agreed on.

Step 8 {e-mail, social media} – $3,000 scholarship to join the Personal Banding MASTERCLASS

We will be giving away 3 scholarships to 3 women around the world to be a part of the program.

Step 9{social media, e-mail} – Take a Tour into the ICY ACADEMY PERSONAL BRANDING MASTERCLASS- {VIDEO 4}. We’ll be doing a tour online of the program so students can see  what the virtual class looks like.

Step 10 {e-mail} – LIVE Q & A to answer any questions

This will be a live Q and A answering and question or hesitations to signing up.

Step 11 {social media invite} – FREE LIVE WEBINAR –

Topic: What is Personal Branding and Why Should I Care? 

Step 12 {e-mail} – EXCLUSIVE LIVE TWEET CHAT with STEPHANIE LINUS. (TBC)

Topic:  How My Personal Brand is Building My Legacy.

Step 13 {social media} – Results will be in on who won the $3,000 scholarship to join the Personal Banding  MASTERCLASS

We announce who the winners are of the scholarship

Step 14 {e-mail} – 3 Reason The Branding MASTERCLASS is Right For You in Offer Closing Soon. This is where we invite you to share with your community 3 reasons you believe this BRANDING MASTERCLASS is right for them.

Step 15 {e-mail} – E-Mail Blast RECAP: Turning your Purpose to Profit. ICY ACADEMY offer ending in 24 hours. A reminder for them to enroll today. Feel free to offer more bonuses to encourage enrollment.

Step 16 {e-mail} – Purpose is Knocking, Open up.

This last email will let your community know that the program will be closing today and you invite them to Enroll Today!

Step 17 {e-mail} – Program is Closed- Special Offer JUST FOR YOU!

This communication will let them know the program is closed but, they have a chance to join the Waitlist for the next opening. They can also  book a Brand Session, purchase the MASTER PLAN in 60 MINUTES or the PERFECT SOCIAL MEDIA CALENDAR. www.theicystore.com. Commission only apply to the Branding MASTERCLASS

3 MARKETING TIPS TO HELP INCREASE YOUR SALES CONVERSION

simple strategies you can activate to increase enrollment and secure revenue.

• 

  VIDEO

  People connect to people. Host a live instagram, facebook or periscope chat to talk about your experience with your personal brand. Share offer to enroll at the end.

• 

  Q & A

  Invite your community to ask your questions that you can answer based on your expertise as it connects to personal branding. The offer the opportunity to enroll.

• 

  Giveaway

  Host a giveaway on your instagram, twitter of facebook and invite participants to follow you @yetundehsorters and tag 2 to 3 of their friends. More exposure, more opportunity to enroll

E-MAIL SWIPE COPY FOR YOUR COMMUNITY

These are emails that you can cut and paste to send to your community. Feel free to personalize the message. Be sure to proofread before you hit the send button.

Frequently Asked Questions & Answers

• Q.What is ICY ACADEMY?

  A.ICY ACADEMY is an, online interactive platform that teaches women entrepreneurs through various programs, easy steps to create a purposeful, fun and authentic brand with results-driven strategies to help them build profits for themselves and their families. I’ve created this “go-getter” program to help women unlock their purpose using easy public relation techniques and effective income generation and marketing strategies needed to create and launch a thriving personal brand or business.

• Q.What is the PERSONAL BRANDING MASTERCLASS?

  A.The Personal Branding MASTERCLASS is the ICY ACADEMY signature program that is focused on setting up personal brands designed to support Multi-passionate and creative entrepreneurs. This signature program, consists of 7 modules and a bonus course that teaches every student how to launch like of STAR.

• Q.What are the launch dates For ICY ACADEMY PERSONAL BRANDING MASTERCLASS?

  A.We began promotions for the program on July 7th 2017 and It will end on August 11th 2017. For full details on the schedule, click here. The program will run every 60 days. Please read your joint venture agreement for your commission schedule.

• Q.What complimentary tools do I get access to for promotions?

  A.When we pre-launch, we offer a 3-part video series focused on providing value that converts almost immediately. With a quality production, and fun-sheets that require actionable steps, our 3-part video series come with bonuses that are valued at over $250 For pre-launch content, we’re doing what we’re known for best – highly actionable, useful content with high-end video production. We often hear that our free video trainings provide more value than some paid programs.

• Q.How am I sure my referrers are being tracked?

  A.Our JV system operates on a plug-in call WP Affiliates. Once you sign up, your URL is automated to allow for easy trackback and communications. This technology tracks and cookies on the computers of any person on the Internet who clicks on your link. As a backup, we also included a special promo code form, where upon checkout, your referral, will need to enter your code on all your collateral. This second level allows us to double confirm where your refers are coming from.

• Q.What is the refund policy for the program?

  A.The refund policy for the ICY ACADEMY BRANDING MASTERCLASS is that, all refunds request are valid 15 days before classes begin. Due to the nature of the product, all sales are final and there are no refunds on digital items. This course and it’s documents are part of “the product” and once’ students have downloaded them, they can not be returned. It’s a digital product, it can not be treated the same way as returning an item at the store or food at a restaurant. Information comes with it’s own power. Access to the product (video, fun-sheets, audio) is access to content that gets results. We will make this clear to all our students so that they understand their window to request a refund.

• Q.How do I track my sales?

  A.Once you sign-up for the ICY Academy JV partnership, you will have a username and password exclusive to you. You will use this login to access you trackback records on the back end of the websites. You’re more than welcome to check this as frequently as you can, to track what gets traction and what converts so that you can review the results and do more of what works.

• Q.What happens if someone does say they purchased from my link, but i don’t see it on the back end?

  A.With computers, we are aware that these things happen. That is why we have the 2nd referral assurance form upon checkout. There is a segment to enter your special promo code ( which you would have received in your packet). They are required to enter it. If they do not enter it, we will require the student to alert us that they want the referral code to apply to your offer.

• Q.Am I able to offer incentives to help increase sales?

  A.You are more than welcome to offer incentives. Our only criteria is that no incentive you offer should be over $1,399. It is your responsibility to make sure that the customer care for your offers is in your hands. Please be thoughtful about what you offer to ensure you deliver on your promise.

• Q.Are there any legal documents you require?

  A.Yes, we will require at the end of the year that you fill outs a 1099 or W-9. For any commission over $500, we have to report it to the IRS. All 1099’s and W-9’s will be sent to you to fill out on the last day of the last launch of the year. All forms must be returned before December 15th of that year.

• Q.Do I have to let anyone know I am a JV Partner?

  Yes, you have to be transparent according to FTC rules and regulations, that you are a joint venture partner of ICY ACADEMY who will receive a commission for partnering with us. In social media or on email blast, you typically want this to be one of the first things you mention. You can also mention it last, but it needs to be clear and visible.
  Below is an example of the verbiage to use. IT IS REQUIRED. Feel free to develop your own version.
  “my choice to partner with Yetunde is based on my personal experience and belief in her work. As a partner on promoting this program, I may earn a referral fee when you purchase through my link.

• Q.What is my sales commission and when do I receive it?

  The full price of the signature program is $1,399 (that’s $200/course). As a JV Partner, the signature program will be available to your network for $999 (less than $150/course)
  2-month period is track from start of calendar month to the next calendar month.
  For example, August 1, 2017 to September 20, 2017 = 2 month period:
  Sign ups do not roll over after 2 months except when a new JV partner begins after the 1st of the month. In that case, to help JV partner success, all sign up the remainder of that month roll over to the next 2 month window. For example: If you becomes a partner on July 20, 2017, all sign ups through September 20 ( 2 months + 11 days) count towards your 2 month totals. That is an 11 day head start!
  EASY MONEY FROM THE POWER OF YOUR LIST.
  When 1-199 people pay using your JV discount code over a 2 month period, you will receive$99.90 per person (10%)
  Example:     10 people in 60 days         999.00
                      100 people in 60 days        9,990.00
                      199 people in 60 days        19, 880.10
  JV partner SUPER BONUS: when 200+ people pay with your code over a 2 month period, your bonus leaps to249.75 per person (25%)
  Example:    200 people in 60 days           49,950
                      500 people in 60 days         124,875
                      1000 people in 60 days         249,750
                      2000 people in 60 days         499,500
  If a customer is on a payment plan, you’ll receive the % allotted for each collected monthly payment. You will not be paid a commission on delinquent accounts or sales that requested refunds.

We believe in the power of your network! Let’s DO THIS!